... an insider’s account on the rise of luxury retailing. Here is where you can exchange business and fashion insights with the man who transformed Bergdorf Goodman from an “old, dull, expensive and intimidating store,” into a “young, exciting expensive and intimidating store” that became first in luxury and glamour. 

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In Crossing Fifth Avenue to Bergdorf Goodman, Ira Neimark articulates the business lessons that made him the “last man standing” among the greats of fashion retailing—lessons learned that continue to compel major multi-national companies to seek his counsel.

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...and unique stories of celebrities of fashion and society.

Ira Neimark set the standard for a chief executive in retailing. He turned Bergdorf Goodman into a leading fashion store in the US and how he did it is a must read for anyone interested in fashion.
 --Calvin Klein

Ira enabled American women to discover maximum luxury and sophistication. He was a precursor, a guiding light for everyone because he was able to give an avant-garde image to fashion by uniting Couture and prêt-à-porter in an extraordinary way.
--Carla Fendi

Ira Neimark has written a fascinating account of some wonderful years on Fifth Avenue. Both fashion and city history are brought to life in an articulate and intriguing way, and there are some great business lessons to be learned.
--Donald J. Trump

No one can tell the real story about the excitement of fashion retailing in New York like Ira Neimark. Crossing Fifth Avenue to Bergdorf Goodman is a remarkable memoir. . . a true reference book of our times.
--Leonard A. Lauder

Read more comments from leaders of fashion retailing: Allen Questrom, Burton Tansky, Jim Gold and Jeffry Aronsson

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